About Us

How it All Started

Do you feel drawn to the idea of calling in more positivity into your life? How about self love and self worth? What about inner peace?

I have been actively doing inner work for the last decade of my life, finding ways to mold into the very best version of myself. But let's be honest, that's not always easy.

It doesn't matter if you're a pro at doing inner work, how much you claim to love yourself, and how solid in your foundation you are. At the end of the day, we are all human and it's incredibly easy for us to focus our energy on things that don't always serve us.

Before Be Affirmation came into fruition, I deeply wanted to create something that would feel like a tangible pick me up and something I knew would lift my-and others-spirits, even it was in the most simple way.

It started with affirmation jewelry at the start of BA! When I thought of adding these sweet, loving reminders onto jewelry, it got me so excited. I thought, "Omg, I feel like I always look at my hands when I'm typing, and my my face/neck when I'm in the restroom." As silly as it may sound, it felt like such an easy way to incorporate positive reminders into my day.

And from there, I went all in and created this brand <3

Ever since, we've expanded onto apparel, notebooks, and other merchandise and I'm so excited to continue growing this brand, as there are so many things we can add positive little reminders too <3

Shop our products

Brand Mission

At Be Affirmation, our mission is to empower you to embrace your inherent worth and cultivate confidence, emotional resilience, and happiness. Through our thoughtfully designed products, we aim to infuse your daily life with positivity and encouragement, serving as gentle reminders of your inner strength and potential.

We are committed to not only offering high-quality products but also to sourcing them ethically. Our partnerships with manufacturers who uphold rigorous standards of integrity and treat their employees with respect ensure that every item you find on our site comes from a place of genuine care and love.

Join us on this journey of self-discovery and empowerment.

With love and gratitude,
Be Affirmation <3

Shop our Reiki Jewelry

Reiki Charged Jewelry

Be Affirmation is so excited to announce a partnership with Christina Del Rosario. Christina is a Reiki Master Practitioner, Spiritual Intuitive and Manifestation Coach. 

Her passion is to help others connect with their divine Soul power and integrate spirituality into daily living. 

This is why she has chosen to collaborate with Be Affirmation. These beautiful, elegant pieces of jewelry serve as meaningful reminders of our inherent worth and power. Each piece is lovingly blessed and charged with Reiki energy to further empower the engraved intention.

You can confidently wear your jewelry knowing the jewelry has been lovingly prayed over.

To learn more about Christina, visit her site here: Consciously Create with Christina